By Mario Garcia

 Copywriting is defined by Webster's as a writer of copy for advertisement or public relations releases.


To succeed in the Network Marketing Industry, leaders define Copywriting as, a foundational core talent that you must master in order to succeed.

True Copywriting Mastery is developed over time. As you invest time studying and implementing copywriting into your advertising and marketing materials, the more you'll develop the skills and reap its rewards.

I want to devote this blog entry to providing you with a seven Copywriting tips, ten Magical Copywriting words and The Hundred Greatest Headlines of All-Time. So, lets start.

Copywriting Tips

1. KISS, Keep It Simple Stupid is your best strategy to reach the masses.

2. The use of older and shorter words is recommended as you want to be understood by a wide audience. Said another way, write at the lowest possible grade level.

3. You may be wondering, how do I find out what grade level I am writing at? In Microsoft Word, you can go to the tools menu, click on options, under spelling and grammar, and look for show readability index. Your copy of Microsoft Word may be slightly different, however you get the main idea.

4. When writing your copy, think about and start with the prospect in mind and not the product. If you focus on their problem and the solution to their problem, versus your product, your prospect will see you differently and connect with you. You will also see your sales multiply.

5. Make sure that your copy identifies and solves their problem. Think of the Radio Shack slogan, You've got questions, we've got answers. Remind them of their pain and reveal the solution to solving their problem as people respond more to pain than they do pleasure.

6. Back up the claims that you make as nobody buys unless they have belief.

7. If youre in this business more than five minutes, you get bombarded with various e-mails on different programs and deals etc. Create a folder and save all of the subject lines, headlines and ads that catch your attention and use them as templates for your future Copywriting needs.

10 Magical Copywriting Words that help your copy have a deeper emotional reach

1. Free - captures your curiosity and attention. A funny example to illustrate the power of the word free is a story my youngest daughter relayed to me as she worked part time at a local Dunkin' Donuts that offered free WiFi service. I cant tell you how many Senior Citizens, while ordering would request to be given their Free Wi-Fi.

2. You and you're - transfers ownership two your audience and in tests has shown to increase the conversion rate.

3, 4 & 5. Announcing, introducing and new - are Newscast words that refer to something happening now that was not happening before.

6. Secrets, secrets - words that have a inclination to increase the curiosity and intrigue factor.

7. How to - folks just love to learn how to do XYZ.

8. Guarantee, Guaranteed - these words provide a feeling of security assurance and comfort.

9. Magic, magical - these words appeal to and excite the brain.

10. Easy - Everyone loves easy. Just think about the popularity of the Staples Easy button.

100 Greatest Headlines of all time can be used to create what is called a swipe file. A swipe file is tip 7, a compilation of entries and items that you can use as a guide or template and not a word for word heist. Get a hold of, The 100 Greatest Headlines of All-Time by visiting the link in the Author resource box and create your swipe file that will get you started on mastering the talent of Copywriting.

Mario Garcia is an Attraction Marketing Coach focused on sharing proven systems for empowering you to reach unlimited levels of success in your business.

To learn how to implement an attraction marketing system into your business that will generate 50-75 leads per day on autopilot, using little to no investment techniques such as article, video and social media marketing visit us at

http://www.MLMSuccessTrainingSystem.com and http://learnwithmariogarcia.com/effective-copywriting-salesmanship-in-print

To your Prosperity,

Mario
908-875-8750

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